HOLEYBALONEY

MDA Top Management visions for Singapore

… in a rap video no less. Artshub we are. Gotta show it.

I watched this video with a mix of horrific fascination and utter disgust. Not that it’s much of a difference. I don’t know. On one hand, I guess we have to give some rotten brownie points to these top dogs for trying… but on the other hand, I wish they hadn’t.

Such an irony though, that we’ve just classified a video game as M18. For one lesbiany scene. And the CEO raps about media choice. Choice of whom? The MDA? That’s not really ‘for everybody’. He also talks about ‘Singapore-made content to be number one’… And may I ask, what ‘Singapore-made content’ do we actually have? Considering how our locally made TV shows are utter crap, and of even lower quality than the already low quality Taiwanese ones.

Michael Yap seems to have a vision for ‘I.Jam, I.Rock’.. Hmm.. I see a similarity to Ipods and Ishuffles and Itouch. How… creative & original. I love Singapore.

And Amy Chua says ‘We classify media to give you a choice’, which is a policy of MDA I never understood. By restricting the options available to all age-groups, how is that giving us a choice? So presumably restricting 17-year-old kids fro watching Lust, Caution (AFTER THE CUTS) is giving us a choice. Awesome logic. I totally see it their way.

Man Shu Sam wants to put ‘Singapore content, on an international stage’, please, don’t. Not until we up the quality of our content. I don’t want to go on a vacation and be embarrassed to say I’m Singaporean. Already I am a little embarrassed when I haggle and they ask “OH! Singaporean??” and give me one of those looks.

My biggest pain was this:

‘Nothing but the best service for our customers
Fees and fines, we make it all the easier
This for the industry & public licensees
You can holler at us 24/7’

They make FEES & FINES easier. Sure, of course they do. But do they make the LICENCES application easier? Getting us to PAY PAY and PAY is what they try to improve on all the time apparently. But they can wait till 4 days before a show to REJECT the license application. 4 days my dears. 4 friggin days. Pffffffft!

All in all, if you are taking the video as it is, a marketing gimmick, I guess it works. Very well indeed. It’s gotten the attention from almost the entire blogosphere, even though it’s generally negative, maybe that’s the plan? Bad attention is better than no attention at all!

It is a try.. though I wish they hadn’t tried at all.

Watch the atrocious-ness in its entirety here:
[youtube=http://www.youtube.com/watch?v=Qc9cLNU1YdQ&hl=en&fs=1&]

If you’d like to sing-a-long, please check out Agagooga‘s blog here. He has kindly put the lyrics up.

Edit: If the embedded youtube link doesn’t show, the MDA version is here. And the actual YT link is here

Edit2: We have made it to The Guardian’s Viral Video Chart. Here.

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  1. Locally produced TV… arrrrrrrrrrrrrrgh! I think they were better more than 10 years ago when they dubbed the Chinese dramas. I can’t stand the way these people murder the language on local TV. At least back then, I can hear what they say. If they mumble they are doing me a favour. Their prounciation is horrible and they don’t even know when to place emphasis, meaning they can’t even speak properly.
    I cringe every time when people mention Jack Neo and any of his movies too. I was waiting to see the doctor that day and was subjected to cruel and unusual punishment in the waiting room where they are playing that stupid movie with Fann Wong and Gurmit Singh. Since Christmas is coming, I’ll get into Scrooge mode and say “BLAH!!!!!” to any Jack Neo productions.
    Anyway, it seems like the Taiwanese have decided to follow MDA. I saw some bigwig politician/civil servant(Do they actually separate the two there?) rapping on CTN news.

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